全新荣威ER6定位于“高智能纯电家轿”，是荣威品牌面向主流消费市场的第一款纯电轿车。它面向讲求实用和便利的家庭用户、抑或是渴望体验高性价比智能设计的年轻用户。用简明、清晰、高效的设计形象，呼应高续航、强体验的产品属性，精准定位主流纯电市场的核心诉求，传递出真诚有温度的品牌态度。

     The new Roewe ER6 is positioned as "high intelligent pure electric car", which is the first pure electric car of Roewe brand facing the mainstream consumer market. It is aimed at practical and convenient home users, or young users who are eager to experience high cost-effective intelligent design. With a concise, clear and efficient design image, it responds to the product attributes of high endurance and strong experience, accurately positions the core demands of the mainstream pure electricity market, and delivers a sincere and warm brand attitude.